Follow us on TwitterGood writing requires a keen awareness of context. This is definitely the case with business writing, and stategic communications in general.
When your website goes live, who will be visiting and how will they know they're looking for you? If your ideal audience does visit your site, what if the language is completely wrong and it turns them away? You've missed an opportunity. Does your message, brand, product or service represent significant life change for those with whom you connect? In the case of life transforming messages and brands, writing with context in mind is absolutley essential.
SDG has substantial experience with culture and intercultural communication. We have advanced degrees in the study of communication and culture, and significant cross-cultural experience. We have even pioneered scholarship in understanding definitions of culture with the intention of improving communication success.
In addition to our own internal writing talent, we regularly consult and partner with some of the finest poets, writers and storytellers.
